I started my reading this morning with a Wine Business report, on falling direct to consumer shipping volume. It’s an interesting thing because in this space we tend to think of all the new things that are happening in the wine club business. Firstleaf is killing it, they’re new. But for every story like Firstleaf, …
If you’ve signed up for any wine club emails, you already have seen the offers: sale, after sale, after sale, after sale. You might be wondering why. To start, you have to understand there’s one single rule in the wine club game in December: sell as much as you can. A corollary is to ship …
This is the first in a series I’ll be writing over time about how to save money on your wine club subscription. First, please meet Rakuten. If you aren’t familiar with Rakuten, it’s a pretty easy concept to understand. Many companies offer referral bonuses to websites for sending them business. It’s called affiliate marketing if …
Since Covid hit, a number of different businesses have been more adversely effected than others. Anyone dependent on foot traffic, in a more liberal area, is going to still be experiencing decreased attendance. If you were in parts of California, New York, Oregon or Washington State the initial closure that your in person business had …
NonProfit Fundraising and Wine Clubs: A Good Match Read More »
This morning I woke up to an email from the California Wine Club, with what I found to be an interesting note. Apparently they’re having trouble getting enough paper to print their normal end of year sale booklets. Ok, color be skeptical. First, I haven’t seen any paper shortages elsewhere in places where they’d presumably …
One thing that most people don’t understand about wine clubs: the number of customers is highly dependent on the overall economy, or at least the perception of the overall economy. The worst time for my wine club was when the economy was expanding rapidly, BUT the market was down. The stock market being down changes …
Sliding Economy, Stock Market and Effects on Wine Clubs Read More »
One thing that the new online wine clubs can do that more traditional wineries cannot:play with marketing messages until they find the one that resonates with consumers. Meet Winc Summer Water, one of the best examples of this happening in real time. While my wife is undoubtedly more of a fan than I am, the …
I know from my time owning a wine club, Mother’s Day should be a busy time of year for a wine club. But, it isn’t. If you’re wondering why not, think about all the men in your life, how many of them plan gifts at least a week in advance? Few right? In any case, …
Wine Insiders Wine Club: Mother’s Day Coupon Code Read More »
Almost all of us with credit cards that earn us miles toward free travel, are sitting on quite a number of them after travel was curtailed for so long during the pandemic. What that seems to mean is that, free trips are often closer than they have ever been before. Wine clubs are now offering …
In one of the more interesting launches in the wine club space in some time, Travel and Leisure has launched a wine club. Unlike the other major media backed clubs though, they aren’t using the same cast of characters to fulfill cheap, generic wine in nice looking bottles (see my newspaper wine club entry for …
Wine Conglomerates Fight Back: Travel and Leisure Wine Club Read More »