One thing that the new online wine clubs can do that more traditional wineries cannot:play with marketing messages until they find the one that resonates with consumers. Meet Winc Summer Water, one of the best examples of this happening in real time. While my wife is undoubtedly more of a fan than I am, the …
I know from my time owning a wine club, Mother’s Day should be a busy time of year for a wine club. But, it isn’t. If you’re wondering why not, think about all the men in your life, how many of them plan gifts at least a week in advance? Few right? In any case, …
Wine Insiders Wine Club: Mother’s Day Coupon Code Read More »
Almost all of us with credit cards that earn us miles toward free travel, are sitting on quite a number of them after travel was curtailed for so long during the pandemic. What that seems to mean is that, free trips are often closer than they have ever been before. Wine clubs are now offering …
In one of the more interesting launches in the wine club space in some time, Travel and Leisure has launched a wine club. Unlike the other major media backed clubs though, they aren’t using the same cast of characters to fulfill cheap, generic wine in nice looking bottles (see my newspaper wine club entry for …
Wine Conglomerates Fight Back: Travel and Leisure Wine Club Read More »
So, we’re all a bit scared by the numbers at the pump right? It’s a logical question in this space, about how the rising cost of gasoline will effect wine club shipping costs. Here’s the good news: it won’t, for now. Here’s the bad news: it will, for quite some time after the current illegal …
So this is the first in a series of entries I’ll have about the Stag’s Leap Wine Club. Stag’s Leap Wine Club is going to be an especially interesting case here at Wine Club Reviews for a few reasons, but mostly because it’s a well established physical winery, which is attempting to sell their wine …
Last week we had another new wine club enter the fray: Decanter. If you aren’t familiar Decanter is a magazine, which among other stuff, rates wines. So, there’s now (suddenly) this interesting setup that as a winemaker, you can submit your wine to Decanter and not only get a score from them, but also maybe …
I saw an advertisement for Firstleaf when I was on vacation which said they tasted 10,000 wines last year. It got me thinking of both truth in advertising (narrator: no chance they actually did this) but also how the math would work out. Say Firstleaf was tasting wine only on regular work days. This is …
One of the fun things about writing a site like Wine Club Reviews, I receive emails from every wine club I’ve written about on an almost daily basis and it’s fun to see what they’re currently offering in terms of sales, deals and generally what they’re pushing. Here’s some highlights as we reach late February, …
A couple of days ago, I wrote about the expected shipping deadline for Valentine’s Day and how that meant, since dude’s don’t plan ahead, wine clubs can’t market it much. Then I thought, maybe I’m crazy. So, I asked some popular wine clubs what their shipment cutoff time was to both San Francisco (where I …
Valentine’s Day Shipping Deadlines for Popular Wine Clubs Read More »