Last week we had another new wine club enter the fray: Decanter. If you aren’t familiar Decanter is a magazine, which among other stuff, rates wines. So, there’s now (suddenly) this interesting setup that as a winemaker, you can submit your wine to Decanter and not only get a score from them, but also maybe …
I saw an advertisement for Firstleaf when I was on vacation which said they tasted 10,000 wines last year. It got me thinking of both truth in advertising (narrator: no chance they actually did this) but also how the math would work out. Say Firstleaf was tasting wine only on regular work days. This is …
One of the fun things about writing a site like Wine Club Reviews, I receive emails from every wine club I’ve written about on an almost daily basis and it’s fun to see what they’re currently offering in terms of sales, deals and generally what they’re pushing. Here’s some highlights as we reach late February, …
A couple of days ago, I wrote about the expected shipping deadline for Valentine’s Day and how that meant, since dude’s don’t plan ahead, wine clubs can’t market it much. Then I thought, maybe I’m crazy. So, I asked some popular wine clubs what their shipment cutoff time was to both San Francisco (where I …
Valentine’s Day Shipping Deadlines for Popular Wine Clubs Read More »
This is a good question, at some point in the future, will I cover more traditional winery wine clubs? To start, a few of the wine clubs that I cover here already are actually wineries with different marketing. I’m looking at you Firstleaf and Winc. But what the household name wineries like Mondavi and others? …
I’ll get to why this post is being written in the early portion of January in a second, but one question I ALWAYS got from friends when my wine club was quite busy ended up being why I didn’t bother with Valentine’s Day. While that’s entirely true, the first couple of years, we thought Valentine’s …
Counting their money after taking all of yours for Christmas presents? Not exactly. Well kinda. So what are wine clubs doing in early January? Mostly, the end of the year dealt with shipping wine and trying to survive, so my work in early January was always pretty basic. I had to figure out what products …
I talked yesterday about the shipping challenges inherent with the calendar for wine clubs in December, but there’s one other thing that used to drive me INSANE. As you might expect, a ton of wine club sales can be derived from Google, Bing and other search engines. Pay per click advertising in the wine club …
Another December Wine Club Quirk: Advertising Costs Read More »
Wine Club shipping in December sucks. Seriously. I know from my friends and family, they expected me to be sitting somewhere basically counting the cash that was coming in. But really, like busy season anywhere, you’re trying to survive. This year, is set up fundamentally well so survival actually. Let me explain. The biggest stress …
So I’m working on a longer piece about the Winc IPO and what the data tells us, but there are a few interesting tidbits already from a quick glance. Here’s what you need to know in a nutshell: 120,000 active members Last year they sold 430,000 cases of wine They LOST $7 million bucks last …